PROMOTE YOUR BRANDS AND SERVICES IN RUSSIA
PR
TV ADVERTISING
OUTDOOR
GR
DIGITAL
SOCIAL
BLOGGERS
EVENTS
PR
TV ADVERTISING
OUTDOOR
GR
DIGITAL
SOCIAL
BLOGGERS
EVENTS
PR
TV ADVERTISING
OUTDOOR
GR
DIGITAL
SOCIAL
BLOGGERS
EVENTS
PR
TV ADVERTISING
OUTDOOR
GR
DIGITAL
SOCIAL
BLOGGERS
EVENTS
PR
TV ADVERTISING
OUTDOOR
GR
DIGITAL
SOCIAL
BLOGGERS
EVENTS
With major advertisement holding hero[in]marketing
WE ARE YOUR
BUSINESS PARTNER
hero[in]marketing - advertisING media group with deep expertise in new technology, media, social & PR will GUIDE your bUSINESS through the local MARKET specifics and open the best business opportunities
9+
years of experience in local and global promotion
36 000 000 000+
campaigns’ media-coverage
in 2022
in 2022
100+
professionals in our team
200+
ongoing projects
for clients
for clients
3
offices in Russia, UAE
and Germany
and Germany
36
billions
360 MEDIA services
TV-ADVERTISEMENT
Massive ad coverage on popular federal and regional TV-channels: the most potential tool in terms of Reach in Russia
64%
of Russian citizens watch TV on a daily basis
3,5 h
average time of watching TV per day
+280
the number
of TV channels in Russia
of TV channels in Russia
Free media plan and a special discount on regular channel’s price
the number
of TV channels in Russia
of TV channels in Russia
+280
average time of watching TV per day
3,5 h
of Russian citizens watch TV on a daily basis
64%
InfluenceRS / BLOGGERS
Involve popular local bloggers with millions of their followers in your brand promotion strategy on Youtube and Instagram
- Native advertising: utilizing the audience’s loyalty to the influencer
- Exposing brand-story and increasing in-depth knowledge about the brand
960+
bloggers in the agency’s base
Choosing lifestyle celebrities with high engagement rate and reach
TELEGRAM
CHANNELS
CHANNELS
Media and native content advertisement on the most popular Telegram channels in Russia: news, tourism, business, real estate, opinion leaders
75%
of users from Russia read news in Telegram
0,03$
average cost per view in telegram
55,2
million Telegram daily users in Russia
Free media plan and a special discount on the regular channel’s price
Telegram = Twitter in Russia
Telegram is not just a messenger in Russia, it’s used as a social network with an audience over 50 000 000 people on popular channels
Telegram channels examples:
75%
of users from Russia read news in Telegram
0,03$
average cost per view in telegram
55,2
million Telegram daily users in Russia
PR / special projects
PR campaign and articles in the most related news, mass and business media, press-conferences and press-tours with journalists organization
- Native advertising: utilizing the trust of audience to the influencer
- Exposing brand-story and increasing in-depth knowledge about the brand
OUTDOOR
RUSSIA MOSCOW Saint Petersburg Ekaterinburg Sochi Nizhny Novgorod Novosibirsk 75+ Regions
video formats
Media digital outdoor campaign with full federal media coverage in Russia or specified targeted regions
- Geographic targeting opportunity : digital campaign launch in Moscow and other million-plus cities
- Wide usage of cutting-edge digital media facades in advertising campaigns
- Substandard creative advertising outdoor formats with supplemental PR-effect
AR-mechanics implementation
Advertising screens with pseudo 3d-effect
Interactive landing pages
gaming formats
contests and promo-auctions
MEDIA
SPECIAL PROJECTS
SPECIAL PROJECTS
Development, producing and promotion of special projects in partnership with major Russian printed and digital editions.
- Creative mechanics formation and promo pages development
- Supporting media campaign: federal reach with auxiliar tools
- Promotion through content and articles: additional PR-effect
surveys
10 000 000+
media coverage
DIGITAL ADVERTISEMENT
The use of russian segment specialized internet resources and instruments for effective audience engagement
Media Portals Advertising on the hugest Russian media portals
3
VK & Odnoklasniki Targeting in key Russian Social Media
2
Yandex = Google in Russia The key search engine and media ecosystem
Yandex Media & Search The key search engine and media ecosystem
1
EVENTS
Development, organization and conduction of the biggest events with the attendance of state officials and representatives of top-corporations
- Business events: conferences, forums, exhibitions
- Educationa and EdTech-events: forums, awards, contests, webinars
- IT and Tech-events: conferences, hackathons, acelerators
Cases
PROMOTION OF tHE
govenment forum
govenment forum
open innovations
The main governmental forum about technologies and innovations with the participation of top Russian state officials and guest attendees from 36 countries
20 000+
offline-participators
100 000+
online-participators
TV campaign for Turkish
hotel & travel company
hotel & travel company
megasaray
PR, SOCIAL & PROMO
CAMPAIGN FOR ICONIC
CAMPAIGN FOR ICONIC
DUBAi club BASE
TV-promotion of a Turkish hotel chain via advertising clip, aired on main Russian TV-channels
Major Dubai parties held in Moscow during the World Cup in 2018. A huge media and influence campaign conducted to attract attendees
Moscow
Saint Petersburg
10 +
4+
parties per month
15 000+
participators
main TV-channels
NEW USERS Acquisition
& EMAILING camapign FOR
& EMAILING camapign FOR
YANdex russia
Еmail-marketing camapign launch for the main search engine system in Russia. Communicative strategy for +400 audience segments
400+
audience segments
2 000 000+
participants in the base
countries
40+
offline-participants
53 000+
Organization and promotion of the biggest event in the field of export, concept and programme development, online broadcast release, venue branding and production
forum MADE IN RUSSIA
EVENT, PR, & PROMO FOR INTERNATIONAL export forum MADE IN RUSSIA
countries
7
participants
2 000+
Web-portal development and promotion related to conduction of the key inner corporate event at the end of the year
PEPSICO
DIGITAL & WEB PRODUCTION
FOR PEPSICO BRAND UINITS IN CIS REGION AND RUSSIA
FOR PEPSICO BRAND UINITS IN CIS REGION AND RUSSIA
participants in the base
2 000 000+
audience segments
400+
Еmail-marketing camapign launch for the main search engine system in Russia. Communicative strategy for +400 audience segments
YANdex russia
NEW USERS Acquisition
& EMAILING camapign FOR
& EMAILING camapign FOR
countries
40+
offline-participants
53 000+
Organization and promotion of the biggest event in the field of export, concept and programme development, online broadcast release, venue branding and production
forum MADE IN RUSSIA
EVENT, PR, & PROMO FOR INTERNATIONAL export forum MADE IN RUSSIA
countries
7
participants
2 000+
Web-portal development and promotion related to conduction of the key inner corporate event at the end of the year
PEPSICO
DIGITAL & WEB PRODUCTION
FOR PEPSICO BRAND UINITS IN CIS REGION AND RUSSIA
FOR PEPSICO BRAND UINITS IN CIS REGION AND RUSSIA
participants in the base
2 000 000+
audience segments
400+
Еmail-marketing camapign launch for the main search engine system in Russia. Communicative strategy for +400 audience segments
YANdex russia
NEW USERS Acquisition
& EMAILING camapign FOR
& EMAILING camapign FOR
partisipiants
150 000+
reach of the advertising campaign
Organization and promotion of the top industry event in 2022. Massive advertising campaign organization, event-management, venue branding and concept development
MOSCOW EXPO design WEEK
EVENT, DIGITAl & SOCIAL
FOR MOSCOW EXPO WEEK
of interior and design
FOR MOSCOW EXPO WEEK
of interior and design
online-participators
100 000+
offline-participators
2 000+
Digital-promotion, engagement of top-market IT-heads into event participation.
Business type; SMB, Enterprise Clients
Business type; SMB, Enterprise Clients
Vmware
b2b marketing & digital
campaign FOR American
it corporation
campaign FOR American
it corporation
re-orders increase
22%
company capitalization
18 bn+
The biggest european food delivery startup with $ 18 billions of comapny capitalization. New clients attraction, repeated orders percentage increase for global service of restaurant food delivery
DELIVERY HERO
DIGITAL & PROMO FOR
2-nd largest EUROPEAN startup
2-nd largest EUROPEAN startup
40 000 000+
club seats
50
participation cost
5,500$
Business-class educational product from Forbes. 8 weekends of theoretical and practical knowledge for top-managers and department heads
Forbes
marketing & promotion
of the forbes’ community
private events
of the forbes’ community
private events
partisipiants
150 000+
reach of the advertising campaign
Organization and promotion of the top industry event in 2022. Massive advertising campaign organization, event-management, venue branding and concept development
MOSCOW EXPO design WEEK
EVENT, DIGITAl & SOCIAL
FOR MOSCOW EXPO WEEK
of interior and design
FOR MOSCOW EXPO WEEK
of interior and design
online-participators
100 000+
offline-participators
2 000+
Digital-promotion, engagement of top-market IT-heads into event participation.
Business type; SMB, Enterprise Clients
Business type; SMB, Enterprise Clients
Vmware
b2b marketing & digital
campaign FOR American
it corporation
campaign FOR American
it corporation
re-orders increase
22%
company capitalization
18 bn+
The biggest european food delivery startup with $ 18 billions of comapny capitalization. New clients attraction, repeated orders percentage increase for global service of restaurant food delivery
DELIVERY HERO
DIGITAL & PROMO FOR
2-nd largest EUROPEAN startup
2-nd largest EUROPEAN startup
40 000 000+
club seats
50
participation cost
5,500$
Business-class educational product from Forbes. 8 weekends of theoretical and practical knowledge for top-managers and department heads
Forbes
marketing & promotion
of the forbes’ community
private events
of the forbes’ community
private events
offline-participators
50 000+
online-participators
260 000+
Promotion of a key educational event, PR & GR communicative support, WEB-development of LIVESTREAM-platforms
MIEF FORUM
PR, GR & PROMO FOR LARGEST INTERNATIONAL EDUCATION FORUM MIEF
touchpoints with profile audience
900 000 +
years of partnership
4+
Full cycle of b2b-marketing stratgey for IT-audience. PR-support of the brand and loyalty programmes development
kaspersky lab
DIGITAL, PR, WEB & PROMO
FOR leading CYBERSECURITY Company kaspersky lab
FOR leading CYBERSECURITY Company kaspersky lab
club seats
50
participation cost
5,500$
Business-class educational product from Forbes. 8 weekends of theoretical and practical knowledge for top-managers and department heads
Forbes
marketing & promotion
of the forbes’ community
private events
of the forbes’ community
private events
offline-participators
50 000+
online-participators
260 000+
Promotion of a key educational event, PR & GR communicative support, WEB-development of LIVESTREAM-platforms
MIEF FORUM
PR, GR & PROMO FOR LARGEST INTERNATIONAL EDUCATION FORUM MIEF
touchpoints with profile audience
900 000 +
years of partnership
4+
Full cycle of b2b-marketing stratgey for IT-audience. PR-support of the brand and loyalty programmes development
kaspersky lab
DIGITAL, PR, WEB & PROMO
FOR leading CYBERSECURITY Company kaspersky lab
FOR leading CYBERSECURITY Company kaspersky lab
club seats
50
participation cost
5,500$
Business-class educational product from Forbes. 8 weekends of theoretical and practical knowledge for top-managers and department heads
Forbes
marketing & promotion
of the forbes’ community
private events
of the forbes’ community
private events
REsults
9 years of achieving the best results for our clients
Of clients come back to us after the closing of first project
93%
Average conversion rate increase by products after our advertising campaigns
+12%
Efficient advertising tools to obtain the best possible results
6+
OUR TEAM
STANISLAV
voloshin
voloshin
Head of Client management
Olga
Parfenova
Parfenova
Head of digital projects
HELGA
DROZDOVA
DROZDOVA
Head of event projects
Vladimir Balashov
GENERAL MANAЕGER, RUSSIA
Our main goal is to assist our clients in efficient and pleasant launch on Russian market, proper presentation of their products and solutions, while taking into account the regional specifics and media field.
STANISLAV
voloshin
voloshin
Head of Client management
Olga
Parfenova
Parfenova
Head of digital projects
HELGA
DROZDOVA
DROZDOVA
Head of event projects
contact
Privacy Policy
Moscow,
Russia
127015 Moscow, Novodmitrovskaya, 2/1
Dubai,
UAE
Dubai Silicone Oasis, DDP, IFZA Dubai - Building A2, Office A-311-C
BERLIN,
GERMANY
10623 Berlin,
Fasanenstrabe 85
Fasanenstrabe 85
Contact us
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.